ROOTED IN COMMUNITY, BUILT ON VALUE. MY APPROACH TO SOCIAL MEDIA.
My work is grounded in a philosophy of community-first, value-driven content. I believe social media should build trust, not just promote—offering something meaningful through education, entertainment, or emotion. In addition, an important theme across all my work is high-quality graphics and strong brand consistency in both messaging and aesthetics.
Every reel and carousel shown here reflects my role in directing, designing, or writing. Many pieces were collaborative, and this is just a glimpse of the work I’ve done.
CIRCULAR SAN ANTONIO
As a member of the executive board, I have had a key role in shaping Circular San Antonio's social media content strategy. We have produced multiple educational and promo carousels and videos. I had the main role of directing and editing these videos, with co-help writing from a some fellow board members.
THE BUS STOP SHADE PROJECT CAROUSEL
Organically garnered 969 views, 54 likes.
REEL COLLECTION
These videos were produced in collaboration with board members Nancy and Reece with Circular San Antonio. I wrote, directed, and edited the videos below.
Organically garnered 2.5k views, 105 likes. Led to 40 new attendees at associated Happy Hour event.
Organically garnered 2k views, 92 likes. Attracted 30 new attendees in associated tour/event.
SOUTHWEST VOTER REGISTRATION EDUCATION PROJECT
At the Southwest Voter Registration Education Project (SVREP), I helped develop their first-ever social media strategy—bringing consistency to the brand and launching a content plan focused on value-driven, engaging short videos and educational carousels.
From May 2024 - July 2024
3 INFLUENTIAL LGBTQIA+ LATINO ACTIVISTS CAROUSEL
LEGACY OF WILLIE VELASQUEZ CAROUSEL
CLAUDIA SHEINBAUM HISTORIC ELECTION CELEBRATION POST
JUNETEENTH CELEBRATION POST
REEL COLLECTION
These videos were produced in collaboration with intern, Karen. I wrote, directed, and edited the videos below.
WHISTLESTOP210
With Whistlestop, I helped to produced educational and promotional reels and carousels. The following content represents a diverse approach to civic content creation, emphasizing (again) education and value-rich content along with traditional promo.
A SEAT AT THE TABLE, EVENT LINEUP CAROUSEL
INTRO TO PROJECT SPRING CAROUSEL
Organically reached 1,012 views, 70 likes and 81 profile interactions.
Organically reached 7,028 views, 144 likes, 164 profile interactions.
ROLLIN' BLOOM & CULTURE CONTENT
With Rollin' Bloom, we wanted to emphasize our passion for community mixing traditional "brand and marketing tips" with culture content. The videos and carousels we produced, largely with my lead, highlighted community businesses and events, referenced different parts of San Antonio identity. As a brand agency, showcased our work, and educated on digital marketing strategies.
SAN ANTONIO COFFEE SHOPS CAROUSEL
RIVERWALK AS A COLOR PALETTE CAROUSEL
HOW TO TAKE GOOD PHOTOS WITH JUST YOUR PHONE CAROUSEL
REEL COLLECTION
These videos were produced in collaboration with board members Nancy and Reece with Circular San Antonio. I wrote, directed, and edited the videos below.
